Programmatic digital advertising
Every dollar targeted. Every placement accountable. Run through our own DV360 seat, so your data stays where it belongs - with you.
- AI & Digital Advertising
- Programmatic Advertising
- Media Planning
- Creative Production
- Promo & Merch
- Traditional Media
- Digital Screens
- EDM & Email
- Website Design
- Events & Activations
- Brand Strategy
Programmatic advertising puts your message in front of the right people, in the right place, at the right time. Across streaming TV, display, audio, native and digital billboards. Real-time data. AI-powered targeting. Every placement bid for, won and optimised in milliseconds.
What makes the difference is who's running it, where the data lives and how transparently it's reported.
We manage every campaign through our own Display & Video 360 (DV360) seat - the same enterprise programmatic platform used by the biggest agencies in the country. Your audience data, custom segments, AI optimisation learnings and campaign history stay within our environment only. Not pooled into a shared agency account. Not co-mingled with another client's campaign. If you ever change agencies, you take that data with you.
What we run.
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BVOD - broadcast Video on demand
Pre- and mid-roll video ads on 9Now, 7Plus, 10Play, Kayo, Paramount+ and other premium streaming platforms.
Best for Brand awareness campaigns that need real impact. Sight, sound, motion and emotion - the same power as a TV ad, reaching the audiences who stream instead of watching live.
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Display advertising
Banner and rich media ads across premium websites and apps - bought programmatically across millions of placements.
Best for Lead generation, retargeting visitors who've already seen your site and keeping your brand in front of decision-makers while they're still considering.
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Streaming audio
Ads on Spotify, iHeartRadio and other audio platforms - targeted by playlist, demographic, time of day and listening context.
Best for Brand awareness and recall with audiences who aren't in front of a screen. Commuters, gym-goers, people listening while they work.
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Native advertising
Ads that match the look and feel of the content around them.
Best for Lead generation and content promotion with audiences who tune out traditional ad formats. Feels like content, performs like advertising - higher engagement as a result.
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Digital out-of-home (DOOH)
Programmatic placements on digital billboards, transit screens and street furniture - bought and optimised in real time, day-parted and geo-targeted.
Best for Local brand awareness, foot traffic and reinforcing campaigns running across other channels. Online and offline working together.
How we work.
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Built for metro and regional.
We run national campaigns reaching audiences across every Australian state and territory. We also run hyper-local campaigns reaching one suburb. Same platform, same precision, scaled to your goal.
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In-house team. Direct management.
Targeting, creative, placement and optimisation - all handled by our team, not outsourced to a third party. What you spend goes on your campaign, not on an agency stack with three vendors taking margin between you and the platform.
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Real-time optimisation.
Campaigns are monitored and adjusted continuously. AI bidding, audience refinement, creative rotation and placement quality - budget shifts toward what's working as the campaign runs. Not at the end-of-month review.
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Your own DV360 seat. Your data stays yours.
We run all programmatic campaigns through our own Display & Video 360 account. Your audience data, custom segments, AI optimisation learnings and campaign history are held within our environment only. No shared access between clients. If you ever leave us, that data is yours to take.
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Transparent reporting.
You see exactly what ran, where, when and what it delivered. Cost per click, cost per acquisition, viewability, completion rate - the metrics that matter for your goal, not just impressions.
Why your customer data makes programmatic smarter.
When you bring your customer database into a programmatic campaign, you turn programmatic from broad targeting into precision targeting.
We can match your existing customer list to digital identities. Build lookalike audiences from your highest-value customers. Retarget recent enquirers. Suppress existing customers from acquisition campaigns so you're not paying to advertise to people you already have.
The campaigns get smarter, the cost per result drops, and the AI inside DV360 learns from your data to find more of the people most likely to convert. Every campaign teaches the next one.
Common questions about programmatic advertising.
Why does adding a database improve our programmatic results?
Because broad targeting and precision targeting are different sports. Broad targeting reaches people who match a demographic profile. Precision targeting, powered by your customer data, reaches people who behave like your customers. We can build lookalike audiences from your best customers, retarget recent enquirers, suppress existing customers from acquisition campaigns and segment by transaction value or buying patterns. The AI inside DV360 then learns from your data and finds more of the people most likely to convert. Your cost per result drops, your campaigns get smarter, and every flight teaches the next one.
How do we supply our data - is it legal and how do we know it's safe?
Yes, it's legal - provided your customer data was collected lawfully under the Australian Privacy Principles, with marketing consent on record. Most CRMs, e-commerce platforms and email databases are compliant by default. The data you supply is hashed before it ever enters DV360. That means we never see customer email addresses or phone numbers in raw form. The matching happens through encrypted identifiers. Your data stays in our DV360 environment only, never shared with other agencies or clients, and you can pull it back at any time.
How do your services compare with a big metro agency?
Capability-wise, we're a match. We run on the same enterprise platform (DV360), with the same access to inventory, the same AI optimisation tools and the same data infrastructure. The differences are in how we engage. You deal directly with the senior people running your campaign, not a junior planner two layers below them. And you don't pay for capital city overheads in your invoice. Same capability. Different cost structure.
What size budget do I need for an effective programmatic campaign?
For local or regional campaigns reaching one city or a region of Australia, around $3,000 a month gets you in the game with measurable results. For state or national reach across multiple channels, you're better off starting at $10,000 to $15,000 a month. For major brand-building campaigns at national scale, $30,000 a month and up gives you the full toolkit. We'll tell you what's achievable for your budget before you commit.
Do you charge a percentage on top of media spend?
We're transparent about how we charge. Our fee structure is laid out in your proposal upfront - no buried percentages, no hidden margins on third-party tools. You see exactly what the media costs and what we charge to manage it.
Can we cancel or pause campaigns?
Yes. Programmatic is flexible by design. We can pause, scale back or shift budget across channels in real time. We'll discuss cancellation terms in your proposal but the platform itself doesn't lock you in.
More from one team.
- 01 Promo, Merch & Apparel Branded merchandise, custom uniforms, corporate gifts and promotional products. Sourced, designed and delivered for businesses across Australia. Because the same team handles your campaign creative, the merch matches the marketing. No separate brief to a supplier who's never seen your style guide.
- 02 Media Planning & Creative Strategy first, then execution. Right channel mix, right budget, brought to life. Concepts, copywriting, design, video and audio. All produced in-house from brief to final file.
- 03 Traditional Media TV, radio, print and outdoor. Planned, booked and managed with the same rigour as digital. Decades of supplier relationships mean we know where the real value is and who to call to get it.
- 04 Social Media & Meta Ads Standalone social content management, paid Meta campaigns, or both. Content creation, scheduling, community management and Meta advertising for Facebook and Instagram. Organic and paid planned together.
Your programmatic budget, invested like it's ours.
Book a free 30-minute discovery call. Tell us your goal. We'll tell you exactly how we'd target it, where we'd put the spend and what we'd expect to see in 90 days.