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AdaptAd Marketing & Communication
Top-down studio desk with campaign storyboards, printed layouts, lime colour swatches and a camera

Media planning & creative services

The right idea. In the right channels. Built to get results. Strategy and creative under one roof.

  • AI & Digital Advertising
  • Programmatic Advertising
  • Media Planning
  • Creative Production
  • Promo & Merch
  • Traditional Media
  • Digital Screens
  • EDM & Email
  • Website Design
  • Events & Activations
  • Brand Strategy

Strategy, creative and media buying handled by the same team. The idea is built to work in the channels you're buying. The channels are chosen because they suit the idea. The reporting comes from the same place as the strategy.

One brief. Start to finish. No handoffs between three suppliers.

What we do.

  • Media planning

    The right mix of channels for your goal and budget. Digital and traditional, programmatic and out-of-home, social and search. Planned together. Every recommendation based on your audience, your market and your budget. Invested like it was ours.

  • Creative concept & strategy

    The idea behind the campaign. Designed to engage with the audience it's put in front of. Memorable branding. Cut through call to action. Positioning, messaging hierarchy and the line that pulls everything together. Audience-first, not channel-first.

  • Multi-format adaptation

    The same campaign, built to perform on every channel. Your TV ad has a 15-second cutdown, a vertical Reels version, a radio script that lifts the same idea and a billboard that captures it in five words. One campaign. Every format.

  • Creative production

    Concepts, copywriting, design, video scripts, radio scripts, social content, motion graphics and full TV/radio commercial production. Developed and delivered on time, every time, from brief to final file.

  • Campaign management

    Reporting, optimisation and live adjustments as the campaign runs. Not just at the end. Budget shifts toward what's working while it's still working. Your budget. Invested like it's ours.

How we think about it.

We start with the goal. Not the brief. Most briefs come pre-loaded with assumptions about what to do - 'we need a TV campaign', 'we should be on TikTok'. We pull those apart first. What are you actually trying to achieve? Who do you need to reach? What do they need to see, hear or read to take the action you want?

Then we build the channel mix and the creative around the answer.

The team has worked across retail, health, tourism, hospitality, professional services, automotive, trades, national brands and local operators. That experience shows up in the brief stage - not just the execution. We've seen most categories. We know what tends to work and what tends to waste budget.

Common questions.

Do we need to come with a strategy or do you build that?

Either works. Some clients come with a clear goal and trust us to scope the channels. Others come with a fully formed brief and just need the execution. We can join at any point.

Can you handle the creative if we already have a media buyer?

Yes. We work as the creative partner inside a broader team where it makes sense. The reverse is also true - some clients use us as media buyer with their own creative team.

What channels do you buy?

All of them. Programmatic display, BVOD, audio, native, DOOH, social, search, TV, radio, print, outdoor and direct mail when it makes sense. The mix depends on the goal.

Got a brief? Or just a goal?

Either works. Book a free 30-minute call. Your budget, invested like it's ours.