EDM, email & SMS marketing
Your database is your most valuable marketing asset. We help you use it properly.
- AI & Digital Advertising
- Programmatic Advertising
- Media Planning
- Creative Production
- Promo & Merch
- Traditional Media
- Digital Screens
- EDM & Email
- Website Design
- Events & Activations
- Brand Strategy
Email and SMS reach people who already know you. They've bought from you, enquired about you or opted in to hear from you. That's a warmer audience than any paid channel can buy - and it's yours.
We plan, build and manage email and SMS campaigns that convert. Strategy, segmentation, copywriting, design, automation and compliance - all handled.
What we do.
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EDM strategy & planning
Audience segmentation, send frequency, content calendar and campaign objectives. Built around your business cycle - not a generic template.
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Email design & copywriting
On-brand templates, compelling copy and clear calls to action. Designed to perform in the inbox, not just look good in a preview.
Best for Businesses that want professional email communications without managing a designer and copywriter separately.
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SMS marketing
Short, direct messages for time-sensitive offers, reminders and urgent campaign moments. We handle the platform setup, the copy, the segmentation and the compliance.
Best for Time-sensitive offers, last-minute reminders, abandoned cart recovery and any moment where opening an email later isn't fast enough.
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Platform implementation
Setup, list management and template build using your existing platform or the right one for your needs. Mailchimp, Klaviyo, ActiveCampaign and HubSpot supported.
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Automated sequences
Welcome series, post-purchase follow-ups, lead nurture flows, win-back sequences and lapsed-customer re-engagement. Across email and SMS together. Set up once, running in the background.
Best for Converting new leads, re-engaging cold contacts and moving people through a buying decision without manual follow-up.
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Segmentation & targeting
The most effective message isn't sent to everyone - it's sent to the right people. We segment your list by behaviour, value, recency and interest so each subscriber gets the message that's actually relevant to them.
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Deliverability & compliance
We set up email authentication (SPF, DKIM, DMARC), maintain list hygiene and ensure compliance with the Australian Spam Act for both email and SMS. Messages that don't land don't get read.
Email and SMS together.
Email and SMS aren't either/or. They reinforce each other.
The customer gets the email Tuesday morning. They open it, click through, but don't buy. Wednesday afternoon, an SMS reminder lands. Short, direct, no friction. They tap, they buy. The combined channel converts at 2-3 times the rate of either one alone in most categories.
We plan the two together. Email carries the detail. SMS carries the urgency.
Common questions about email and SMS.
What email platform should we use?
Depends on your needs and budget. Mailchimp suits most SMBs and is well supported. Klaviyo is stronger for e-commerce. HubSpot makes sense if you're already on the broader CRM. We'll recommend based on your specific case - not push a particular tool.
Is SMS marketing legal in Australia?
Yes - provided you have explicit opt-in consent from your subscribers and provide a clear opt-out path on every message. We handle the compliance setup so you don't have to worry about the legal detail. Spam Act compliance, sender ID registration and opt-out management are all part of the build.
How often should we send emails and SMS?
Less than you think for SMS, more than you think for email. SMS needs to feel earned - once or twice a month is plenty for most brands. Email tolerates more frequency - weekly or fortnightly works for most brands, daily for retail with strong offers. We'll model the right cadence for your audience.
Will you write the messages or do we?
Either works. Most clients have us write and design. Some have copy in-house and want us for strategy and platform. Both options work.
How do I know if my emails and SMS are working?
Open rates, click rates, delivery rates, conversion rates and revenue per message - all reported transparently. We benchmark against your industry so you know whether you're underperforming or punching above weight.
What kind of business benefits most from SMS?
Retail with time-sensitive offers, hospitality with bookings, services with appointment cycles, e-commerce with abandoned carts and any business where a 5-minute response window matters more than a beautifully designed email.
More from one team.
- 01 Programmatic Digital Advertising Our number-one capability and the engine room of most modern campaigns. We run programmatic through our own Display & Video 360 (DV360) seat - so your audience data, AI optimisation learnings and targeting parameters stay within our environment only. Display, BVOD, streaming audio, native and digital out-of-home. All managed in-house, optimised continuously, reported transparently.
- 02 Promo, Merch & Apparel Branded merchandise, custom uniforms, corporate gifts and promotional products. Sourced, designed and delivered for businesses across Australia. Because the same team handles your campaign creative, the merch matches the marketing. No separate brief to a supplier who's never seen your style guide.
- 03 Media Planning & Creative Strategy first, then execution. Right channel mix, right budget, brought to life. Concepts, copywriting, design, video and audio. All produced in-house from brief to final file.
- 04 Traditional Media TV, radio, print and outdoor. Planned, booked and managed with the same rigour as digital. Decades of supplier relationships mean we know where the real value is and who to call to get it.
Want email and SMS that actually convert?
Book a free 30-minute call. We'll take a look at what you're currently doing. Your budget, invested like it's ours.