We are experts in AI & digital advertising.
AdaptAd is a full-service marketing and advertising agency for business owners and marketing managers of every shape and size. Strategy, creative, programmatic and merch under one roof. Multi-market reach across Australia. Without the capital-city overheads.
- 20+ Years in the industry
- 10 Services, one brief
- DV360 Our own seat
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- AI & Digital Advertising
- Programmatic Advertising
- Media Planning
- Creative Production
- Promo & Merch
- Traditional Media
- Digital Screens
- EDM & Email
- Website Design
- Events & Activations
- Brand Strategy
Marketing made simple.
From the first strategy conversation to the merch your customers walk out with, every part of your marketing runs through the same team. No vendor mismatch. No file-chasing. Just one brief and the right mix of channels.
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Programmatic Digital Advertising
Display, BVOD, streaming audio, native and digital out-of-home. We run every campaign through our own Display & Video 360 (DV360) seat. Your audience data, AI optimisation learnings and targeting parameters stay within our environment.
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Promo, Merch & Apparel
Branded merchandise, custom uniforms, corporate gifts and promotional products. Sourced, designed and delivered by the same team handling your campaign creative. Your merch matches your marketing because it came from the same brief.
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Media Planning & Creative
Strategy, creative concepts, copy, design, video and audio. Multi-channel campaigns built end to end. The right channels for the goal. The right creative for the channels.
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Social Media & Meta Ads
Organic content management and paid Meta campaigns for Facebook and Instagram, planned together. Reporting on what's actually driving enquiries and revenue, not vanity metrics.
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Digital Advertising Screens
Commercial digital screens supplied, installed, content created and remotely managed across Australia. In-store, point-of-decision placements where buying decisions actually happen.
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Events, Activations & PR
Trade shows, product launches, brand experiences and the press coverage that follows. Concept through to execution.
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- Traditional Media
- AI Visibility & Automation
- SMS, EDM & Email Marketing
- Website Design & AI Visibility
Work that earns its keep.
Selected work across TV, digital, outdoor, social, print and beyond.
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8 pieces Wholelife Pharmacy & Healthfoods
Health & Pharmacy TVCDigital Screens -
4 pieces Autobarn
Automotive Retail TVCBranding -
5 pieces Cairns Doctors on Barr St
Healthcare TVC -
1 piece Pet Cafe
Retail TVCAnimation -
4 pieces Piccone's Village / Supa IGA
Grocery & Retail TVCPrintOutdoor/OOH -
2 pieces Northern Skin Doctors Smithfield
Healthcare Outdoor/OOHDigital Screens -
2 pieces JVIB
Insurance Brokers TVCBranding -
2 pieces Future Dental
Healthcare TVC
A few reasons our clients stay.
It comes down to the way we work. Every recommendation is based on your goals and your budget. Not on what's easiest to sell or what fills our margins.
- 01
20+ years across every shift in the industry.
We've watched the media landscape fragment from a handful of TV channels to ten thousand programmatic placements. We've seen what works, what doesn't and what's just been repackaged. We'll tell you straight - including when something won't work.
- 02
One team across every channel.
Strategy, creative, media buying, programmatic and reporting. Connected, not siloed across separate agencies and freelancers chasing each other for files. One brief covers the whole campaign.
- 03
In-house programmatic. Your data stays yours.
We run programmatic through our own DV360 seat - not a shared agency account. Your audience data, custom segments, AI optimisation learnings and campaign history stay within our environment only. That data builds your competitive advantage, campaign over campaign. Worth protecting.
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Full metro capability. No capital city overhead.
Same media-buying technology as a Sydney or Melbourne agency. Same calibre of strategy and creative. Without the harbour-view rent, the agency layers and the markups that come with them. Your budget goes further when it isn't paying for someone else's lobby.
How we stack up
Big agency capability. Boutique attention. No capital city tax.
| Capability | Capital city agency | Small local shop |  |
|---|---|---|---|
| Programmatic with own DV360 seat | Capital city agency: No | Small local shop: No | AdaptAd: Yes |
| Direct access to senior people | Capital city agency: No | Small local shop: Sometimes | AdaptAd: Yes |
| Full creative production in-house | Capital city agency: Sometimes | Small local shop: No | AdaptAd: Yes |
| Metro and regional capability | Capital city agency: No | Small local shop: No | AdaptAd: Yes |
| Capital city overhead in your invoice | Capital city agency: Yes | Small local shop: No | AdaptAd: No |
| 20+ years industry experience | Capital city agency: Sometimes | Small local shop: Sometimes | AdaptAd: Yes |
The people doing the work.
A lean team by design. You deal directly with the strategist, the media buyer and the creative lead - not three account managers between you and the work.
Meet the team
Cairns
Cairns, QLD (AEST)
Based in Cairns. Working across Australia.
- Cairns
- Brisbane
- Sydney
- Melbourne
- Perth
- Adelaide
Most of the work happens over Zoom, phone and tight briefs. Brisbane, Sydney, Melbourne, Perth, Adelaide and every regional market in between - we work the way clients work, anywhere they are. If you ever want a face-to-face, there are worse places.
(Your accountant will understand.)
Clients we've worked with.
18 Trusted by brands across Australia
Proudly supporting
Our local community
Trusted. Accountable. Results.
Fleur and her team at AdaptAd have been instrumental in the growth and success of all of my businesses. Her team is extremely passionate and creative with all of the advertising options they create. Could not have been happier with her services and advice over the past decade!
The best part of working with Fleur and her team is that they are passionate about the results that the customer achieves, accountable for the delivery and they are prepared to challenge the brief when required.
Passion, integrity, ability, creativity and style are fibers that makes up the fabric of our professional and personal being. Fleur is certainly a sound choice in her profession, putting you first with the sincerity and attributes she possesses.
Fleur Warner and her team have been very helpful on many occasions and the impact of their campaigns on our behalf have always produced great results. In fact it was Fleur's concept that led to our company logo and our branding including 'It takes a Village' and 'Feels Good!'
Common questions before we start working together.
How do your services compare with a big, metro agency?
Capability-wise, we're a match. Same media-buying technology. Same programmatic infrastructure (our own DV360 seat). Same calibre of strategy and creative production. The differences are in how we engage. You deal directly with the senior people doing the work - there aren't three account managers and a junior between you and the brief. And you don't pay for capital city overheads in your invoice. Same outcome. Different cost structure.
Are you only for businesses based in Cairns?
No. We're based in Cairns and we work with clients all over Australia, metro and regional. Tourism operators in Cairns, retail brands in Brisbane, professional services firms in Sydney, national franchises with sites in five states. Most client work happens remotely the same way it would with any agency, anywhere.
What does your engagement model look like?
Most of our clients are on retainer or project work. We start with a free 30-minute discovery call. If it's a good fit, we'll scope it from there. No pressure to sign a 12-month agreement before you've seen what we do.
Do you handle traditional media as well as digital?
Yes. TV, radio, print and outdoor are part of the same plan as digital. Decades of supplier relationships mean we know where the real value sits and who to call. The two channels work harder together than apart.
What size budget does it take to work with you?
There's no enforced minimum, but we'll be upfront. For a meaningful programmatic campaign in a regional market, around $3,000 a month gets you in the game. State or national reach across multiple channels is better suited to $10,000+ a month. Major brand-building work nationally starts at $30,000 a month. We'll model what's achievable for your budget before you commit - and we'll tell you straight if your goal is underfunded for the scope.
Got a goal? Let's work out the right mix.
Tell us what you're trying to do. More leads, more bookings, brand awareness in a new market, a launch you want to nail. Your budget, invested like it's ours.