Privacy Policy

AdaptAd Pty Ltd (ABN available on request) trading as AdaptAd is committed to protecting your privacy. This policy explains how we collect, use, disclose and manage personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website at www.adaptad.com.au or engaging our services, you agree to the collection and use of information as described in this policy.

1. What personal information we collect

We may collect the following types of personal information:

• Contact details - name, email address, phone number, business name and postal address.
• Enquiry and correspondence information - messages you send via our contact form, email or phone.
• Campaign and project information - briefs, creative assets and feedback you provide when engaging our services.
• Website usage data - IP address, browser type, pages visited, time on site and referring URLs, collected via analytics tools.
• Payment information - billing details processed securely through third-party payment providers. We do not store card details.

We only collect personal information that is reasonably necessary for our business functions.

2. How we collect personal information

We collect personal information:

• Directly from you when you submit an enquiry, sign a service agreement or communicate with us.
• Automatically when you visit our website via cookies and analytics tools (see Section 7).
• From third parties such as referral partners, where you have consented to that sharing.

Where practicable, we will collect personal information directly from you.

3. How we use personal information

We use personal information to:

• Respond to your enquiries and provide our marketing and advertising services.
• Manage client relationships and deliver campaign work.
• Send service-related communications, invoices and project updates.
• Improve our website, services and internal processes.
• Comply with legal and regulatory obligations.

We will not use your personal information for any purpose that is unrelated to the above without your consent.

4. Marketing communications

We may send you information about our services, industry insights or agency news if you have opted in or if we reasonably believe it is relevant to your business. You can opt out at any time by contacting us at hello@adaptad.com.au or using the unsubscribe link in any email we send.

5. Disclosure of personal information

We may disclose personal information to:

• Service providers - third-party platforms and tools we use to deliver services (e.g. media buying platforms, project management software, cloud storage providers). These parties are required to handle your information in accordance with applicable privacy laws.
• Media and advertising partners - only to the extent necessary to plan and execute campaigns on your behalf.
• Legal and regulatory bodies - where required by law or to protect our legal rights.

We do not sell, rent or trade personal information to third parties for their own marketing purposes.

6. Overseas disclosure

Some of the third-party platforms we use may store or process data on servers located outside Australia (including in the United States and European Union). Where this occurs, we take reasonable steps to ensure those parties handle personal information in a manner consistent with the APPs.

7. Cookies and website analytics

Our website uses cookies and similar technologies to improve your browsing experience and analyse site traffic. We use analytics tools including Google Analytics to understand how visitors interact with our site. This data is aggregated and does not personally identify you.

You can disable cookies through your browser settings. Doing so may affect the functionality of some parts of our website.

8. Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. This includes physical, electronic and procedural safeguards appropriate to the sensitivity of the information held.

No method of transmission over the internet is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Retention

We retain personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When personal information is no longer required, we take reasonable steps to destroy or de-identify it.

10. Access and correction

You have the right to request access to the personal information we hold about you and to request corrections if it is inaccurate, out of date or incomplete. To make a request, contact us at:

AdaptAd

Email: hello@adaptad.com.au

Phone: (07) 4051 6666

Cairns, Queensland, Australia

We will respond to access and correction requests within a reasonable time. In some circumstances we may be unable to provide access - if so, we will explain why.

11. Complaints

If you believe we have breached the APPs or this policy, please contact us in the first instance so we can attempt to resolve your concern. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The current version will always be available on this page with the date of last update noted at the top.