Dark timber agency office in Cairns with a lime accent chair and palm trees beyond the window

Your budget. Invested like it's ours.

Full-service agency. Every channel. One team that treats your business like their own.

AI & Digital Advertising
Programmatic Advertising
Media Planning
Creative Production
Promo & Merch
Traditional Media
Digital Screens
EDM & Email
Website Design
Events & Activations
Brand Strategy

A full-service agency that works like a partner.

AdaptAd is a full-service marketing and advertising agency based in Cairns, Queensland. We work with businesses across Australia - local FNQ operators, national brands, and multi-site businesses who need consistent campaigns across metro and regional markets at the same time.

We've been through every shift in the media landscape. TV and radio, through to programmatic, social and AI. That experience shapes how we think. We don't just place ads. We work out what mix of channels will actually move the needle for your business, then we handle all of it.

Strategy, creative, media buying, programmatic, production, events and merchandise. Under one roof. One team.

Strategic. Integrated. Invested in your results.

It comes down to the way we work. Every recommendation is based on your goals and your budget - not on what's easiest to sell or what fills our margins.

We think in outcomes, not outputs.

Every campaign starts with your goal - not our service menu. We work out what's right for your business and your budget, then we build the plan around that. Sometimes that means we recommend less than you came to buy. That's the point.
In-house programmatic with our own DV360 seat.

We run programmatic campaigns through our own Display & Video 360 seat - not a shared agency account. Your campaign data, audience segments, AI optimisation learnings and targeting parameters stay within our environment only. That data builds your competitive advantage, campaign over campaign.
Full metro capability. No capital city overhead.

Same skills as a Sydney or Melbourne agency. Same media-buying technology. Same calibre of strategy and creative. Without the harbour-view rent, the agency layers and the markups. That difference goes directly into what your budget can do for you.
Metro and regional in one shop.

Most agencies are good at one or the other. We've built campaigns that run nationally with regional adaptations - the brand stays consistent, the message localises where it needs to. National media buying with regional supplier relationships built in.
In-store digital advertising screens.

AdaptAd supplies, installs, creates content for and manages commercial digital advertising screens across Australia, giving clients access to in-store, point-of-decision placements as part of a broader campaign.
20+ years of real experience.

Across industries, markets and media cycles. We've seen what works and what's a waste of money. We'll be straight with you about both, including when something we sell isn't what you actually need.

The people doing the work.

We're a lean team by design. When you work with AdaptAd, you deal directly with the people making decisions - not a layer of account management between you and the work. You'll know who your media buyer is. Who's writing your copy. Who's running your programmatic.

Fleur Warner

Fleur has worked both sides of the industry - media production, magazine and television sales, then agency. That means she knows exactly how media gets bought, sold and marked up. Twenty years on, her reputation is built on one thing: telling clients what she'd actually do if it were her budget. She remembers almost everything - the details, the goals, the offhand comments about what keeps you up at night.
Marion Finch

Marion is the reason campaigns go out on time. She manages the media buys, the supplier relationships and the hundred moving parts between brief and broadcast - and honestly, that's exactly how she likes it. Outside work she does local audio production. That level of craft doesn't stay at the door when she comes in.
Marniel Torres

Marniel came to AdaptAd from Google - so when it comes to how programmatic advertising actually works under the hood, he's not guessing. He builds the campaigns, runs the optimisations and makes the data tell a story that means something. Quietly formidable.
Hannah Holgate

Hannah treats social media like a craft - which it is, when it's done well. She manages AdaptAd's digital screen network and keeps the team sharp on the platforms they run on. She also has an eye for content that actually stops the scroll. Which, if you've spent any time on Instagram lately, you'll know is harder than it looks.

Cairns

Cairns, QLD (AEST)

Based in Cairns. Working across Australia.

Cairns
Brisbane
Sydney
Melbourne
Perth
Adelaide
Darwin

Our office is in the heart of Cairns CBD. Most client work happens remotely - briefs, calls, shared dashboards. Brisbane, Sydney, Melbourne, Perth, Adelaide, Darwin, regional Queensland and beyond. The work doesn't care where the office is. The output cares about who's doing the work.

But if you ever need a face-to-face, you'll find us in one of the better locations in the country for that sort of thing.

(Your accountant will understand.)

Every channel. One team.

From media planning to programmatic, promo merch to digital screens - we handle the full mix so your campaigns stay consistent across every touchpoint.